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andreas dahmen dissertation - This section starts with the literature review with the concept of the consumer behavior, consumer buying behavior and second-hand products show more content It is a mix of psychology, sociology, anthropology, and economic elements. It thrives to understand the buyer’s decision-making process, both individually and in groups. II. LITERATURE REVIEW Several studies have been done on this particular topic with different angle and view point. But as market environment is changing drastically, organizations have to take alternative strategic steps to cope with the situation. We have just extended previous studies with a view point of consumer‘s ever changing buying. Jun 01, · By ignoring review exposure, existing literature disregards the first step of how reviews influence customers, namely the customer's decision to read the reviews. Therefore, we do not know whether customers' purchase decisions are based only on heuristic cues or whether reading reviews plays a significant role in the decision making ebb-jp.somee.com by: my city clean city essay
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